OUR STORY
From tiring gym days to satisfying joy - that's how FoFill was born!
The year
2018 marked the beginning of our journey with FoFill. We shared the frustration
over the constant need to prepare meals and the time-consuming
the planning of healthy food. Often we had to settle for less useful ones
alternative when time or energy was not enough. This constant struggle
led us to a simple realization: there must be a better way. So
FoFill was born out of the desire to make healthy food both easily accessible and
delicious for everyone.
We at FoFill believe in doing healthy eating
to a pleasure, not a sacrifice. Our passion and aspiration to
making your everyday life easier and tastier is endless. Discover the joy of food
without compromise with FoFill - where good taste meets nutritious simplicity!
Our core values
Security with FoFill
Our core principles are the mirror of our commitment to achieving excellence, promoting health and inspiring creativity. These core values permeate every aspect of what we do at FoFill, from the development of our products to our website and customer service.
Innovation and creativity
With FoFill's products, you get a guarantee of genuine Swedish craftsmanship and unparalleled quality. From the very beginning of FoFill's journey, our pursuit of perfection has been uninterrupted, all so that you can fully focus on your training and your goals, while we take care of your diet. This means a significant time saving for you, where you can quickly and easily enjoy delicious and nutritious meals. We at FoFill are here to simplify your everyday life, so you can achieve your health goals without compromising on taste or quality. Discover how our products can change the way you look at healthy food – quickly, easily and without fuss.
Passion for quality
When you choose FoFill's products, you can be completely safe in the knowledge that you will always enjoy food of the highest possible quality. FoFill stands for genuine Swedish craftsmanship, where our passion lies in combining exquisite taste with unparalleled quality and the promotion of good health. We have a tireless commitment to offering only the best, which means that every product we create is the result of carefully selected ingredients and a love of detail. With FoFill you don't just get a meal; you get a taste experience that also contributes to your well-being. Let us take care of your diet, so you can focus on what's important to you. Explore how our products can enrich your everyday life, with a perfect balance of taste, quality and health.
Focus on your health
At FoFill, we put all our energy into promoting your health. We do this by consistently offering products free of added sugar,
rich in protein and with a low calorie content. Plus, they're packed with essential vitamins and breath-nourishing benefits. We understand
the importance of nutrition not only being about avoiding the bad, but
also about adding the good. Our commitment is to support your lifestyle with products that are not only useful but also enjoyable. Let FoFill become your partner in the pursuit of a healthier everyday life, where every meal contributes to your well-being without compromising on taste. Discover how our carefully designed products can give you both the energy and nutrients you need to live life to the fullest.
We at FoFill can guarantee that every day we do our best to offer food of the highest quality and that we are with you all the way to the finish line .
— Team FoFill
2
our history
2018
FoFill's origin from idea to AB
During the summer of 2017, in the midst of a strict low-calorie diet, FoFill's founders realized the lack of available meals that were both high in protein and low in calories. Their frustration with the limited market inspired them to develop a solution: healthy, fresh ready meals that didn't compromise on taste or quality. This vision soon became a reality; in the spring of 2018, FoFill AB was founded. With a strong focus on innovation and quality, they worked towards the goal of offering tasty, nutritious meals, which laid the foundation for FoFill's success.
2019
Launch and Nordic Wellness
After FoFill AB was formed, the team spent the time until autumn 2019 carefully fine-tuning their products. They wanted to be absolutely sure that their offering was of the highest possible standard before it was introduced to the market. At the end of 2019, it was time: FoFill launched its first healthy fresh ready meals, with Nordic
Wellness as their first major customer. The launch was an immediate success, and the market response was overwhelmingly positive. This was the starting point for FoFill's journey, a period where the company's commitment to quality and innovation was not only noticed but deeply appreciated by customers.
2020
Launch of Protein Porridge and E-commerce
In 2020, FoFill released Protein Gröt, aka Micro Meals, with 30% protein, no sugar, high in fiber and low in calories, which became a hit among the health conscious. In the midst of the pandemic, FoFill invested in e-commerce, which ensured the availability of their nutritious products during difficult times.
The year marked not only the success of Protein Porridge, but also FoFill's adaptability and commitment to customer health and well-being.
2021
Expansion to DVH
2021 stood out as a development year for FoFill, where the company, in parallel with its investment in e-commerce, refocused on B2B and grocery retail. Today, FoFill is available at Stockfiller and in many grocery stores.
2022
SampeV2 x FoFill
FoFill is pleased to announce an exciting progress in our continued expansion: SampeV2, one of Sweden's most prominent YouTubers and
training profiles, has joined as a partner in the company. This partnership marks a significant milestone in our endeavor to broaden our reach and introduce FoFill's high-quality offerings and products to a wider audience. SampeV2's deep roots in the fitness and health community, combined with his extensive following, gives us a unique opportunity to engage and inspire even more people to prioritize their health and well-being with FoFill.
2023
The foundation is set and the goal is continued development
FoFill has established itself as a strong player in the market with a robust website, a wide network of dealers, and two products that have won the hearts of customers. The company's next step is to further develop its range with new, innovative products and to expand its customer base.
Our Partners
You will find our quality foods at these well-known retailers
